Commit to Growth

The status quo is a comfortable cocoon. Just follow the safe routine, day after week after month after year, and there will be fewer surprises. If you own a sub shop and are netting seven hundred dollars a week, are you content? Or on your free time are you investigating sub shops that are netting a thousand or more a week and trying to figure out how you can do what they are doing?

Are you aware of trends in your industry? What’s selling now and what are the predictions for next year? Do you read industry publications? Surf industry websites? Participate in trade organizations?

If you work for someone else, are you doing so with an entrepreneurial spirit? Are you working hard for the company, constantly on the lookout for ways to do your job more efficiently, offer new products or services and generally increase productivity and profits?

If you are in business, you must stay current with Internet technology. You must. You can’t be left behind. Even if you are a local landscaper, accountant or house cleaner, you must provide a website and social networking pages for your current and prospective customers. They should be able to learn about your experience, testimonials, services, availability and prices. Let them order and ask questions online. This is all happening right now. If you can afford to run a successful business, you can afford to build and maintain a strong on-line presence.

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