Parable of Mario 3

Mario is frugal and in a month, he has saved enough for a down payment on a used truck. He hires his first employee. The graphic designer creates a logo for Mario’s Home Services. To project a professional image, Mario’s sister embroiders the logo on a few polo shirts and he has two dozen t-shirts silk screened with the logo. He has business cards and stationary. Mario’s professional appearance separates his premium landscaping service from the local competition.

Mario knows that he can’t sit on his hands waiting for business to come to him; he goes after the business. He is pro-active. He is a rainmaker accepting responsibility both for keeping old business and finding new business.

After a few months, Mario has built a loyal base of satisfied customers. This relationship of trust is an asset and allows Mario to expand his service offerings. All homeowners appreciate competent, reliable and clean contractors who follow up. As he continues to build his business, Mario supervises sub-contractors: carpenters, plumbers, masons and electricians who are capable and willing to meet his demanding criteria. Mario consciously brands his company as a dependable premium home services resource.

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