Pepe’s Pizza Neapolitano, Part One

Pepe’s Pizza started in New Haven, Connecticut.  They are expanding across the Northeast.

Follow the reviews for great pizza and Pepe’s is almost always on the Top Ten Best Pizza Parlors in the United States.

Pepe’s makes really, really good pizza.

If you want to open a pizza shop, what should you do?

COPY SUCCESS.

Go to several Pepe’s Pizza locations and order different pizzas.  Use your phone to take pictures of the pizzas.  Without fanfare, take pictures of the decor, the table set up and the open kitchen.  Take pictures of the exterior.  Take pictures of the rest rooms.

Take a menu.  Time the pizza from order to table.

Watch the operation.  Count the employees and the pizza makers.

Who makes the ovens?  Who supplies the tomato sauce and flour and toppings? What clothes are the staff wearing?  What are the tables made of?

What do you want to know?

EVEYTHING

There are OVER 70,000 pizza shops in the United States and Pepe’s is in the Top Ten.

Why?  Why?  Why  Why?

Are you every going to find out the answers in a small business class at Hardly Normal Community College?

Definitely not.

Do the research.  You become the expert on pizza shops because you do the research on pizza shops.

If you fail or succeed with your pizza shop, you’ll know why.

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