QUESTION: I want to produce music videos. A friend of mine sells newspaper advertising but she tells me that the average age of a newspaper reader is over forty. My market is much younger. If newspapers are out, what are some other marketing strategies?
ANSWER: Traditional newspapers may not reach your target audience but most urban areas have a lively alternative press network. These are usually free newspapers distributed around college campuses.
Social media outlets are a direct link. You need a Facebook and YouTube, Instagram, Pintrest, Tumblr presence to showcase your work. And, of course, a good domain and website. Think about sharing your interest and expertise blogging?
How about producing your own podcast on iTunes? Give your audience a behind the scenes look at your business.
Get your work seen. Let everyone know that you are looking for new clients to turn into stars.