Remember that the average majority will never appreciate or fully understand your efforts. Most will ignore you. Some will mock you. Let those of less ambition seek the comfort of a guaranteed paycheck. Regardless of the potential rewards, the majority does not want to voluntarily assume the risks, hard work and rejection of entrepreneurship. Embrace the reality that being successful, self-reliant and hard working, you are not in the majority. You are not ordinary. You are extraordinary.
You find the leaders in your industry online, at trade shows and by reading trade publications. You find them through vendors and customers. You ask questions. You listen to the answers. You copy what will work for you.