QUESTION: I’d like to start a package delivery and courier business. I may be an anomaly but I love the Action Principles® but I am a quieter person and would not feel comfortable blowing my own horn. What can I do?
ANSWER: Don’t worry. You don’t have to organize a brass band or wear a clown suit to be successful. Quiet but effective can be good. The best advertising isn’t going to come from your horn, but from the testimonials of your satisfied customers. Let others sing your praises.