Hardcore is being Mario.
It is knocking on doors and doing a good job and getting paid. It is following up by asking a satisfied customer for testimonials and referrals. It is building from a base of one customer into two into a hundred and two. It is hiring and firing until you have a dedicated staff that will follow your clear and present direction.
It is local promotion and public relations. Everyone knows who you are and what you do.
You are proud of your company. It is overwhelming or absorbing your apathetic competitors.
Do more and better. It is constantly striving to emulate and the leaders in your industry.
Have a plan and aggressively implement that plan.